#1. You Decide Who Sees Your Ad!
Get the most out of your ad budget on Facebook by only showing your ads to your targeted audience! Compared to paying USD$19,736.84 per month for a billboard ad along Federal highway (Malaysia), or newspaper, or radio, showing your ads to people who aren’t interested in your product/service!
#2. Convert Cold Traffic Into Your Customers
You know who your ideal customers are, but they’ve never heard of you. In marketing term, we refer to them as “cold traffic”. With relevant ad and effective funnel, you can convert them into your paying customers!
The screenshots below are the results for some of our Facebook ads for our own ecommerce store selling various products to cold traffic internationally (US, UK, Australia, Canada, etc.). First screenshot is for the period from 28 – 30 May 2017, second screenshot is on 11 June 2017.
#3. Re-targeting or Re-marketing
Another powerful feature of Facebook ads is you are able to re-market to the people who expressed interest in your advertisement over and over again until they eventually become your customers. Because the fact is, there are always a gazillion things in your customers’ mind even while they’re scrolling through Facebook. The first time your potential customers sees your ad, they may be in the middle of something, which is why they didn’t buy. Your ads will then follow them around whenever they are on back on Facebook to remind them of your awesome product/service!
Re-targeting advertisements are typically cheaper compared to advertising to cold traffic. See below for the results of our re-targeting advertisements!
#4. Dirt Cheap Targeted Video Views
Nowadays videos are a very important aspect for a successful Facebook ads. Imagine paying just $0.0001 for one targeted person to watch your video. And then re-target them again until they eventually become our paying customer. See how much we’re paying for our potential customers to watch our videos and eventually turning them into our paying customers!
Nonetheless, Facebook advertising is actually a double edged sword. Done right, it will bring in great results with minimum advertisement spend. Do it the wrong way, you are just flushing your money down the toilet. The great thing about Facebook ads is we are able to track the performance of our campaigns. We will stop the losers and scale the winners thus maximizing the returns for your ads budget.
